You can start by warming up the bottle in warm water for a few minutes. This is just to melt the coconut oil if it has solidified. We recommend pouring the oil in the palm of the hands and begin massaging into the scalp/beard/eyebrows. Focus on any bald spots, hairline and problematic areas. Work the oil throughout the lengths and the ends of the hair. Leave in for a minimum of 1 hour or overnight and wash off.